Felleskjøpet and Vencomatic Group have announced a partnership agreement effective March 1, 2025. This strategic cooperation allows Felleskjøpet to strengthen its poultry product portfolio and become the exclusive importer of Vencomatic Group brands — Vencomatic, Prinzen, Agro Supply, and Van Gent — in Norway. In collaboration with Felleskjøpet, Vencomatic Group will maintain its presence in Norway, ensuring long-term support and service for its extensive installed base in the market.
Vencomatic Group distributor Taramatic (under the direction of Mr. Einar Røyneberg) will team up with Felleskjøpet, and Mr. Røyneberg will join Felleskjøpet's poultry sales team. Service technician Mr. Roar Skau will continue as before, guaranteeing all customers receive the same level of service they are used to. Taramatic will keep a spare parts warehouse in Holmestrand and continue to work with other suppliers such as Roxell and Mach-C as before.
The cooperation between Felleskjøpet and Vencomatic Group, both leading companies in their segments, opens new opportunities in distributing high-quality and technological solutions to the layers, breeder, and broiler markets. Felleskjøpet is a cooperative that aims to strengthen its members' economy in the agricultural sector in both the short and long term. Both companies share the mission to improve efficiencies and generate higher output with less input in a sustainable and animal-friendly way. This aligns with Vencomatic Group’s ambitions to help their customers, farmers worldwide, unlock the genetic potential of every bird and every flock, positively influencing the financial returns of their poultry business. This mutually shared vision is deeply supported by both teams and embedded in the companies' strategies.